The Internet gives access to a vast amount of information and to identify the websites that are of interest we use a tool called a search engine. The best known are probably Google, Jeeves, and Altavista but there are many more around the world.

For a website to be effective it must be seach engine friendly by design and have the data presented in places that are easy to access by the search engines. We also have to encourage the search engines to visit the websites to collect the data.

A search engine is effectively a computer with a very large database that contains lots of information it has collected from various websites from around the world. It will then match up any words that are typed in with any website data it holds in its database and advise the user of those website addresses. As an example, if we type in Florist, Maidstone, it will identify all websites in it's database that contain those two words. Possibly 50,000 to 100,000 returns. By optimising the site it will come up in the first few returns rather than coming up as number 50,000.

CJA Web will design the website to be search engine friendly with the correct words in the correct places to give the best possible chance of obtaining a good ranking. We also encourage reciprocal links wherever possible as this is another good source of search engine interest.

To encourage the search engines to visit we submit the website to all of the major search engines every two weeks for the first six months to establish a good ranking and then continue to submit on an eight week rotor to maintain a good position. It is important that the submission process is maintained thoughout the life of the website inorder to retain agood position.

It is worth remembering that a search engine can't read pictures so the physical appearence of the website will have no effect on it's position with the search engines.